With more than twelve years of industry experience, I’ve worked with leading brands and businesses across the UK and Europe, designing user-centered experiences in pharmaceutical tech, legal tech, government, charities, public sector, education, and e-commerce.
I am passionate about transforming ideas into intuitive, high-impact designs, bridging the gap between user needs, business goals, and technical feasibility. My expertise lies in leading design processes, driving user research, and collaborating cross-functionally with marketing, product, and development teams to deliver high-quality, forward-thinking solutions to complex challenges.
Expertise:
Research & UX Strategy:
User Research & UX Strategy
Generative & Evaluative Research (e.g., interviews, surveys, field studies)
Usability Testing (moderated & unmoderated)
A/B Testing & Experimentation
Expert UX Reviews
Data-Driven Design & UX Metrics Analysis
Accessibility & Inclusive Design (WCAG, assistive tech)
Stakeholder & Workshop Facilitation
Service Design & Systems Thinking
Design Systems & Scalable UI Frameworks:
Creating & Maintaining Design Systems for Scalability & Consistency
Component Libraries & Token-Based Design
Cross-Platform Design (Web & Mobile)
Figma Variables, Auto Layout, and Prototyping Best Practices
Documentation & Governance for Design Systems Adoption
Collaborating with Engineers to Bridge Design & Development
Conducting Audits & Standardization for Legacy Systems
Interaction & UI Design:
End-to-End UX & UI Design
Wireframing & Prototyping (low to high fidelity)
Information Architecture & Navigation Design
Microinteractions & Motion Design
Leadership & UX Strategy
UX Strategy & Roadmapping
Design Thinking & Agile Methodologies
Cross-Functional Collaboration
Mentoring & Team Development
Presenting & Communicating Design Decisions to Stakeholders
Tools & Software
Design & Prototyping: Figma, Sketch, Adobe XD, Whimsical
User Testing & Research: Userbrain, Maze, Optimal Workshop
Design Systems & Handoff: Zeroheight, Storybook, Design Tokens
Data & Analytics: Google Analytics, Hotjar, Microsoft Clarity
Creative & Motion: Adobe Illustrator, Photoshop, InDesign, After Effects
I thrive in fast-paced, collaborative environments and enjoy leading projects that push creative and strategic boundaries. If you’d like to connect, discuss ideas, or collaborate, feel free to reach out!
EXPERIENCE
Senior UX Designer, Nexer Digital
2022 — Present
UX Designer, Slater & Gordon Lawyers
2019 — 2022
UX Designer, Dreamr
2018 — 2019
Digital Creative, JD Sports Fashion Plc
2016 — 2018
Designer, C21 Creative Communications
2015 — 2016
Digital Designer, Modern English Digital
2014 — 2015
Designer, Creative Vein
2012 — 2014