I’m a Senior Product Designer with over 13 years experience helping teams across health, legal tech, government, ecommerce and education transform complexity into clarity.
Whether it’s designing user-centered platforms or driving accessibility, I bring a calm, focused approach to messy problems. I work closely with cross-functional teams to align around purpose, navigate constraints, and deliver thoughtful, inclusive solutions.
My strength lies in making design processes feel approachable, from facilitating workshops and mapping journeys to validating concepts and scaling systems.
The goal? Design that makes sense - for users, for teams, and for the long term.
Expertise:
🔍 Research & UX Strategy:
User Research & UX Strategy
Generative & Evaluative Research (e.g., interviews, surveys, field studies)
Usability Testing (moderated & unmoderated)
A/B Testing & Experimentation
Expert UX Reviews
Data-Driven Design & UX Metrics Analysis
Accessibility & Inclusive Design (WCAG, assistive tech)
Stakeholder & Workshop Facilitation
👨💻 Design Systems & Scalable UI Frameworks:
Creating & Maintaining Design Systems for Scalability & Consistency
Component Libraries & Token-Based Design
Cross-Platform Design (Web & Mobile)
Figma Variables, Auto Layout, and Prototyping Best Practices
Documentation & Governance for Design Systems Adoption
Collaborating with Engineers to Bridge Design & Development
Conducting Audits & Standardization for Legacy Systems
🎨 Interaction & UI Design:
End-to-End UX & UI Design
Wireframing & Prototyping (low to high fidelity)
Information Architecture & Navigation Design
Microinteractions & Motion Design
📝 Leadership & UX Strategy
UX Strategy & Roadmapping
Design Thinking & Agile Methodologies
Cross-Functional Collaboration
Mentoring & Team Development
Presenting & Communicating Design Decisions to Stakeholders
🛠️ Tools & Software
Design & Prototyping: Figma, Sketch, Adobe XD, Whimsical
User Testing & Research: Userbrain, Maze, Optimal Workshop
Design Systems & Handoff: Zeroheight, Storybook, Design Tokens
Data & Analytics: Google Analytics, Hotjar, Microsoft Clarity
Creative & Motion: Adobe Illustrator, Photoshop, InDesign, After Effects
Let’s build something brilliant, together.
I thrive in fast-paced, collaborative environments and love leading projects that challenge creative and strategic norms. Whether you’re looking to spark new ideas, tackle complexity, or just want to chat design, I’d love to hear from you.
👉 Get in touch and let’s talk.
EXPERIENCE
Senior UX Designer, Nexer Digital
2022 — Present
UX Designer, Slater & Gordon Lawyers
2019 — 2022
UX Designer, Dreamr
2018 — 2019
Digital Creative, JD Sports Fashion Plc
2016 — 2018
Designer, C21 Creative Communications
2015 — 2016
Digital Designer, Modern English Digital
2014 — 2015
Designer, Creative Vein
2012 — 2014